PHONE CARD CASE HISTORY SPONSOR: Comedy Central/AOL Time-Warner OBJECTIVE: Hype launch of new television series, “Crank Yankers”. SOLUTION: Collectors’ series (1,000,000 cards printed, 250,000 of each design) of full-graphic phone cards, inserted into magazines and handed out on college campuses nationwide. EXTRA BENEFIT: Customized voice greeting done by the characters themselves allow cardholders to share the crank-call experience on their own phone. SUMMARY: Crank Yankers, now in its 2nd season, was one of the most successful television program launches for the Comedy Central network.